Saturday 8 August 2020

SEO Tips to Benefit Any Business

Building a new digital business means knowing which SEO tips are to be implemented first. No matter what people are searching for, they typically turn to search engines first. The best way to grow your business, no matter what your business is, you need to create a strong website by keeping both search engines and your visitors in mind. 

In today’s era of search engine-oriented markets, SEO plays an effective role to drive traffic to your website and that too without paying for advertisements. For small businesses with a limited amount of budgets, this can be converted into a huge advantage when facing more advanced competition. SEO (search engine optimization) is a way of shaping your website to build traffic through organic search. 

But optimizing your website all at once can be a treat for owners of small businesses who have a lot else to do. There are some freelance SEO experts in Delhi which are working commendably in this field. These easy SEO tips are the best place to start -- small changes can be very effective in transforming your traffic. 

● Create a clear site structure. 

It doesn’t matter how many SEO tips you apply on your website if it isn’t structured in a way such that it is easy for search engine crawlers and users to navigate. For small businesses with new websites, creating a hierarchy that includes: 

1. Pages 2. Categories 3. Subcategories 4. Internal linking that reaffirms the site structure 5. Headings 

Crawlers and people both love hierarchy: 

● First, Google crawlers can quickly understand your content and rank it accordingly. 

● Second, humans can navigate it easily, making people more likely to stay on your website, buy something from it, and return to it in the future. If your site structure is not very clear, Google crawlers can miss some of your content, making it difficult for people to search for it in the first place. 

● Monitor all changes. 

No matter whichever SEO tips you choose to implement first, the utmost important thing to do is to monitor those changes. If you’re not seeking professional help, this means accomplishing the following: 

How to monitor your traffic? 

Start using at least one of the recommended SEO tools so that it helps you to rank higher in Google to monitor your progress. 

● Delete anything that slows down your site. 

One of the topmost SEO tips for gaining and maintaining is improving site speed. Google has made it very clear that site speed is a factor in ranking websites. And research and surveys have also shown that half a second delay in page load may lead to a decrease in traffic in a heavy amount. For entrepreneurs, this can be stated as cutting out elements that slow down your website is key to customer and search engine satisfaction. Some effective tools include: 

● Compressing images 

● Cashing your browser 

● Getting rid of unnecessary elements in CSS 

● Stop using JavaScript 

So, these are some tips that can help you to lead your business in the top ranking of SEO. 

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Thursday 27 September 2018

Hire Freelance SEO Expert to Get the Best Value for Your Marketing Efforts

SEO has been a significant piece of the online marketing puzzle for quite some time. It has changed the game for many online businesses by proving itself to be a sure-shot way of drawing in more customers. If you are still in the dark about the importance of this process, we are here to break it down for you.

What is SEO?

SEO stands for Search Engine Optimization. It is an effective way to gain high traffic for the websites. By implementing SEO methodologies, you can increase the rank of your website organically and bring it to the topmost search results. The biggest names among the search engine platforms like Google, Yahoo and Bing display results based on SEO. So the stronger your SEO tactics, the more popular your website becomes. 


How can SEO boost your marketing tactics?

No matter how much money you have spent behind establishing killer marketing strategies for your business, they will all fall short if your SEO is weak. Especially, the small businesses can benefit from it by reaching more people and thus potentially new clients. SEO increases their chance of being found online. For example, an SEO expert in Delhi can bring a local website to the forefront using his knowledge and unique tricks. By manipulating their digital footprints in their favor, SEO brings more customers to your doors and increases the resulting revenue.

Why hire a freelance SEO expert?


You may be wondering why hire a SEO expert when you might as well do it yourself. So here are a few points to clarify that dilemma for you:

1. Specialized skillset

Any SEO expert who is serious at their job, work night and day to figure out the logistics of SEO. Each day, they learn something new which makes their skillset extremely rich and unique. It will be hard for anybody to learn these skills and gain the relevant knowledge that efficiently. By hiring a freelance SEO expert, you can just rely on their specialized skills and let them bring the magic to life. 

2. Keeps your focus on business

As Forbes has mentioned recently, the World Bank and the International Monetary Fund have predicted India to be the world’s fastest-growing economy very soon. Thus, to keep up with this high-paced economy, you need to put your brain in the right place - generating new mind-boggling ideas for capturing the market. An SEO expert allows you more time to focus on the business while he handles the online traffic game. 

3. Proactive workers

The programmers behind SEO keep tweaking multiple aspects of the associated algorithm on a regular basis. The ones at Google do so 3-4 times every week. So evidently, you would need someone who is dedicated to catching up with the new rules and trends proactively.

Both you and your business can benefit from hiring a freelance SEO expert. On one hand, he can manage the website traffic and ensure it is high enough. On the other hand, he can provide you some relaxation and take some burden off your shoulders. You can easily hire an SEO freelancer in Delhi to streamline those functions for you.

However, there are some points you need to keep in mind before hiring this individual. You need to make sure he has the required skills by specifying them and testing them through a small trial project. Besides, look for a considerable amount of experience and check out the feedbackfrom other clients on his work. If all of them provide positive results, only then keep him on your shortlist. 

Thursday 18 January 2018

SEO expert hiring for increasing your brand value


If the search engine like google, bong and yahoo doesn't show up your website at first page then the main problem is that your audience doesn't know that you or your website exist. There is need of good search engine visibility that increase the the chance of getting large number of visitors to your website. A better SEO helps to increase your brand value and profits. So for better visibility at any search engine it is critical to hire a good SEO expert.

Here are some questions that are to be asked while hiring a SEO expert:-

1. Ask for the current and past list of client and take a look at their brand value.
2. How can he help to improve to rank of website?
3. Can you guarantee to rank my website to be on top with google search engine?
4. Ask whether he has any experience to improve local search result.
5. Ask whether he will share all the changes made by him on your website.
6. Ask about his payment terms and fees.

Tips for ranking website in 2018:-

1. Most of the website displayed on page one are https. It ensure secure connection with the server. To add S to HTTP you need to acquire SSL certificate. 
2. More of the people have started to use search with voice commands. Most of the young people and multitasking persons love to use the voice command feature to search anything on internet.
3. More focus is need to be given to mobile. It is the ignored more often but a big one. Mobile users don't use it for instagram or facebook only , they also use it to google their query on the go.
4. Much more focus is needed to be put on searcher client. 


Top methods to outrank your competitor:-

1. Driving a harder and good Content campaign. Content is the fuel of search engine optimization campaign. Your content is required to be original, high quality and unique. 
2. Link building is essential for outrank your competitor. It can be done by publishing content on blogs and by guest posting.
3. Using social media for attracting more of the links. Quality is much more important but quantity is also essential. Social media helps to spread your content to much more further.
4. Targeting alternate niche words. like if your competitor is using battery than you can use lead battery or acid battery.
5. If you are competing on local level then better hire a local SEO expert (know more) who have all the research and narrow your focus on local level.

Why a SEO expert:-

SEO experts helps you to optimize your website to rank it on top with search engines like google, yahoo and bing. 
1. If you want to do your own SEO then it is very tedious process. Hiring a SEO expert saves your time.
2. A SEO expert deliver you the cost effective operations. SEO needs to be consistent and continuous process to be cost effective.
3. Analyze the result. If there is drop in the number of visitors then an expert helps to diagnose the problem and helps to fix it. 
4. Expert have all the knowledge and expertise required for search engine optimization.